Brian Magennis appointed as Commercial Director
GM Marketing is delighted to announce the appointment of Brian Magennis as our new Commercial Director. With extensive experience in FMCG and a dynamic approach, Brian is poised to enhance our strategic operations across the UK, Ireland, and beyond, leveraging our Belfast hub for expanded EU market access.
Brian brings a wealth of expertise from over 25 years in the industry, with previous senior roles at C&C Group, Britvic Ireland, PRM Group, and most recently Musgrave NI. His strategic vision is focused on deepening relationships with retailers and maximising sales opportunities across the UK and Ireland.
“Our approach at GM Marketing is bespoke; we recognise the unique nature of each brand and closely collaborate with our partners to craft targeted strategies that yield tangible results,” said Brian. “We position ourselves as more than just a distributor—we are the partner of choice for brands aiming for growth, offering both the attentiveness of a small team and the influential reach of a large organisation.”
Brian joins at a time of significant growth for GM Marketing. “We are expanding our operations, creating new employment opportunities, and enhancing our facilities to support the increasing needs of our partners. Our operations span across major channels such as grocery, convenience, wholesale, food service, and licensed sectors.”
“Our team is driven by a commitment to comprehensive service and excellence in logistics, including navigating complex customs regulations and staying ahead of market shifts such as the Windsor Framework,” Brian added. “Our experienced commercial team, including national account managers and field sales, makes over 1,500 monthly calls across more than 700 accounts, delivering unparalleled expertise to elevate brands.”
Brian emphasises the foundational role of trust in our partnerships, ensuring reliability and integrity in every facet of our operations. “Partnering with GM Marketing not only ensures your products reach the shelves but also engages and penetrates the market, driving the growth and success of your brand,” concluded Brian.
Contact us or explore our website to learn more about how GM Marketing can transform your brand’s market presence and consumer engagement.