Challs extends partnership with GM Marketing to grow brands in GB

Belfast based, brand-building distributor, GM Marketing, today announced their successful appointment as GB distribution partner of Challs, following two successful years of distributing their range of specialist cleaning products in Ireland.

The agreement between GM Marketing and Challs, a multinational business with a successful portfolio of market leading cleaning products across the globe, sees the contract for the distribution of their Buster, Bin Buddy, Alkimi, Max and Knaus brands across GB wholesale and convenience channels being awarded to GM Marketing, to drive growth and brand presence in this sector.



Commenting on the news, Challs Head of Sales for UK & Ireland, Liam Shore said, “We’ve used over 30 years of expertise to create our Buster and Bin Buddy cleaning products and as a British, family-owned business, it is imperative our brands continue to grow in our home market.  Appointing a new brand partner for the GB wholesale and convenience channel was a necessity.  GM Marketing have delivered growth for Challs year on year in Ireland and we are excited to see how the partnership evolves in GB the months ahead”.

Russ Barnard, GM Marketing’s Commercial Director said, “We’re very proud to be appointed as the distributor for Challs in GB Wholesale & Convenience channels.  We’ve over 21 years’ experience of building brands in Ireland and since becoming Challs’ brand partner in Ireland two years ago, sales have doubled which is a fantastic achievement.  We look forward to building on the partnership and driving growth for both Buster and Bin Buddy brands in the future”.

The announcement strengthens GM Marketing’s presence in the GB wholesale and convenience channel and comes on the back of a high growth period for the Belfast based business, who have recently increased their headcount by +50% to support the rapidly growing business, driven through year-on-year growth and acquisitions.