A New Wave of Refreshment Joins GM: Electro Wave

We’re excited to announce that Electro Wave is the latest brand to join the GM Marketing portfolio.

Electro Wave is a lightly sparkling, ready-to-go electrolyte drink created to support busy, modern lifestyles. Packed with magnesium, zinc and vitamins, each can contains zero sugar, zero caffeine and fewer than 10 calories, offering a refreshing option for consumers looking to stay hydrated throughout the day or night.

The range is available in three bold and refreshing flavours – Watermelon Sunset, Peach Soda and Bursty Berry – combining great taste, vibrant branding and strong on-shelf standout.

Since welcoming Electro Wave to the portfolio, we’ve hit the ground running, securing placement across grocery, forecourt and convenience channels throughout the Republic of Ireland. Our teams are now working closely with the brand to build distribution, support its presence in-store and introduce Electro Wave to even more consumers across the market.

We’re delighted to have the Electro Wave team on board and look forward to supporting the brand as it continues to grow and make waves across Ireland.