FAVOURIT Relaunch Foodservice Range

FAVOURIT, Northern Ireland’s oldest supplier of herbs and spices, are delighted to relaunch their Foodservice range at IFEX in the Titanic Exhibition Centre this week.

GM Marketing acquired the business in February 2021, bringing over twenty-two years’ experience of building brands across the UK and Ireland to FAVOURIT.  With the brand’s history steeped in Belfast and its credibility built in Foodservice; GM Marketing embarked on a redesign project for the heritage brand, partnering with local agency, Sort Design.

Commenting on the relaunch, GM Marketing’s Managing Director, Gerard Mc Adorey said “FAVOURIT has a rich heritage dating back to 1915 and has been proudly produced in Belfast for over 100 years.  We’re delighted to relaunch the Foodservice range with a new look and feel, whilst also reflecting on the rich history and provenance of FAVOURIT in our brand communications.  We’re looking forward to an exciting phase of growth for FAVOURIT in the months ahead.”

The new look Foodservice packs feature a redesigned brand logo and reference the founding era of 1915 to celebrate the brand’s heritage.  The red colour block has been retained on pack for maximum impact along with clear stand out for each SKU description.   

Along with unveiling their new brand identity at IFEX, FAVOURIT will showcase their range of Herbs, Spices, Seasonings and Baking products across a variety of pack formats. 

Visit FAVOURIT at Stand F52 – the team look forward to meeting you!