FREE’IST is among the Great Taste winners of 2021
FREE’IST Sugar Free & Gluten Free Marshmallows have been awarded a 1-star award by Great Taste, the largest and most trusted food and drink awards on the planet. Out of 5,383 products worldwide to receive a Great Taste 1-, 2- or 3-star accolade on Tuesday 21 September 2021, FREE’IST Marshmallows, one of GM Marketing’s own brands, will now be able to display the unmistakable black and gold logo, a stamp of excellence that is recognised by retailers and consumers alike.
A Great Taste judge described the Marshmallows to have, ‘a vanilla on the nose and immediately in the mouth with a good soft and squidgy bite that then fills your palate with sweetness. As a sugar free product, this is a great product.’
A second judge commented, ‘these attractively presented marshmallow logs are soft, pillowy and delicately flavoured. Well judged sweetness without sugar - well done.’
Eadaoin McCann, Marketing Executive at FREE’IST said, ‘During the lockdown period FREE’IST Marshmallows became a big hit for home baking hence why we decided to enter the Great Taste Awards this year. Consumers who are now more conscious about reducing their sugar intake have been creating amazing at-home recipes using FREE’IST products such as Rocky Road Traybakes and adding Marshmallows to their hot chocolate drinks! The Great Taste Award will now add value and credibility to the FREE’IST brand, opening doors to new retailers and consumers.’
The Great Taste 1-star award-winning FREE’IST Sugar Free & Gluten Free Marshmallows 75g are available from SuperValu, Dunnes and Tesco (Ireland), Sainsburys (GB) and online at www.freeist.co.uk.