Introducing our new brand partner: MOTH
Bringing Premium RTD Cocktails to Ireland
We are delighted to announce that GM Marketing has been named the official distribution partner for MOTH, the UK’s fastest-growing premium ready-to-drink (RTD) cocktail brand. This partnership marks a significant milestone as MOTH’s range of bar-quality, bar-strength canned cocktails will now be available to consumers across the island of Ireland.
MOTH, renowned for its exquisite cocktails made from award-winning spirits, offers a variety of flavours that cater to every palate. Irish consumers will now get to enjoy MOTH’s fresh, sharp, and confident Margarita, soulful, juicy, bittersweet Mojito, silky-sweet and swanky Piña Colada, and the soft, bitter Espresso Martini, with every sip guaranteed to be a delightful experience.
The Rise of RTD Cocktails
The RTD market is currently worth over €65 million in ROI grocery channels, with single unit RTDs driving the overall category and sales value up by 20%. This growth reflects a broader trend, with over two-thirds of people agreeing that at-home socialising is a more affordable alternative to going out, and two-thirds of these hosting social gatherings such as ‘big nights in’ with friends and family.
With our support, MOTH’s range of cocktails is perfectly poised to meet this Irish consumer demand and drive incremental growth for the category and retailers carrying MOTH. Offering bar-strength, bar-quality drinks that can be enjoyed without the need for a fancy setup, MOTH holds an impressive 70% share of the super-premium RTD category in the UK, overtaking Pimms and White Claw, with a MOTH cocktail being sold every 10 seconds. The brand’s popularity is a testament to its commitment to quality and taste.
A Perfect Partnership
“We are thrilled to bring MOTH’s premium canned cocktails to the Irish market. Our team at GM is dedicated to ensuring that MOTH becomes a household name across Ireland. With our shared commitment to grow MOTH across the island of Ireland, we believe this partnership will be a great success,” said Gerard McAdorey, Managing Director at GM Marketing.
Ben Blake, Head of Marketing at MOTH, adds: “We are delighted to partner with GM Marketing to introduce MOTH’s delicious canned cocktails to the people of Ireland. Our cocktails are designed to be enjoyed anywhere, anytime, and we are confident that Irish consumers will love the convenience and quality of MOTH.”
Why MOTH?
MOTH’s cocktails are designed for any occasion for a Mix of Total Happiness (MOTH). Whether hosting at home, enjoying on the go, or giving as a gift, MOTH’s single-serve cans offer the perfect solution. Each can is fully recyclable and packed with the best ingredients, ensuring a premium cocktail experience without the hassle of mixing. Fresh without the faff. Taste without the price.
With RTD sales expected to double in value in the next few years, driven by innovation and an over 11% growth in Ireland’s RTD category—well ahead of long alcoholic drinks at 3.1%—MOTH is well-positioned to lead this exciting market transformation.
Explore the Range
MOTH’s Irish range includes:
Margarita: Fresh, sharp, and confident. Best enjoyed in a Martini glass with a salted rim.
Piña Colada: Silky-sweet and swanky, reminiscent of pink skies in Puerto Rico.
Mojito: Soulful and bittersweet, perfect for hot summer days.
Espresso Martini: Smooth and rich, a perfect blend of vodka, cold brew, and coffee liqueur.
Our exciting partnership with MOTH brings premium RTD cocktails to consumers across Ireland. Cheers to great drinks and even better company!