YAZOO KiDS team up with Tayto Park for Today FM Competition
YAZOO, the iconic flavoured milk drink, are excited to be teaming up with Tayto Park for their biggest competition in Ireland to date!
The competition will air on Fergal D’Arcy’s Afternoon Show on Today FM from 6th to 10th September with a host of fantastic prizes on offer. The main prize consists of Annual Membership for a family of four to Tayto Park, plus a two-night hotel stay at The Pillo Hotel, Ashbourne and not forgetting a year’s supply of YAZOO KiDS for the lucky winner! Four daily prizes are also up for grabs in the form of All Access daily tickets including meal vouchers and a month’s supply of YAZOO KiDS.
Claire Mc Nally, Brand Manager for GM Marketing, YAZOO’s distribution partner in Ireland, said “We’re delighted to be teaming up with Tayto Park and Today FM for this fantastic prize giveaway. YAZOO is an iconic brand, which we added to the GM portfolio earlier this year. Partnering with Tayto Park is the perfect opportunity to really drive the profile of the YAZOO KiDS’ range in Ireland and introduce new families to the range”.
Niamh Reynolds, Marketing Manager for Tayto Park said “It’s great to be partnering up with YAZOO KiDS to welcome new families to Ireland’s most exhilarating family day out! We look forward to the lucky winners enjoying their experience at Tayto Park in the very near future.”
The competition coincides with the Back to School period, a key occasion for milk drinks. YAZOO KiDS contains no added sugar and no artificial sweeteners. Available in Strawberry, Banana and Chocolate 200ml bottles, YAZOO KiDS fits perfectly in a lunchbox and lasts all day out of the fridge. With just enough yummy milk to settle rumbling tummies, YAZOO KiDS is a deliciously refreshing treat – Goodness they will want to grab!
An Influencer Campaign will run alongside the Radio activity to further extend reach of YAZOO KiDS amongst its core target audience.
GM Marketing are delighted to be YAZOO’s new distribution partner in Ireland. With a focus on core grocery categories and a continuously growing team, GM Marketing collaborate with partners to build impactful brand presence across Ireland and the UK. With over 21 years of building brands, the Belfast based company have ambitious plans for YAZOO in the coming months.